Point Innovation

A comprehensive redesign and rebuild of Point’s website, using primarily XD, Wordpress, and Elementor

Client
Point Innovation

Year
2021

Tools

Adobe XD

Wordpress

Elementor

ACF Pro

Other: Adobe After Effects, Adobe Premiere Pro, BodyMovin, Final Cut Pro, Adobe Illustrator, Adobe Photoshop, WP Rocket, SEO tools

OVERVIEW

Aligning Digital Presence with Innovation Ethos

The path to reinvention is rarely straightforward, and Point Innovation's journey to revamp its website was no exception. As a design and innovation consultancy, they recognized the need to overhaul their online platform to better showcase their services and connect more effectively with their dynamic clientele. Working closely with leaders, who held deep-rooted perspectives on the traditional branding, I spearheaded the development of a website and branding that epitomize their role in innovation while providing a valuable resource for clients and internal teams.

Challenge

The previous website did not fully communicate the services offered nor did it engage users effectively. Clients and potential partners found it challenging to navigate and extract valuable information. The site lacked the intuitive user interfaces that modern users expect, which hindered their ability to showcase projects and thought leadership in the field. It was crucial that the new design clarified their strategic value proposition, showcasing their capabilities while fostering an environment of innovation and clarity.

Solution

Point Innovation’s new digital presence successfully bridges the gap between their historical roots and forward-looking aspirations, offering a more authentic and strategically focused representation of their identity. This process included updating the brand, streamlining the site architecture to improve navigation and enhancing the content strategy to better articulate their value proposition. The new design emphasizes accessibility, engagement, and brand consistency across all pages.

DISCOVER

Innovation Consulting Essentials

Initial Research focused on identifying key user needs and behaviors related to engaging with innovation consulting services online.

FOCUS AREAS

What innovative companies exist that design, engineer and develop products?

What information are existing companies consistently providing?

How do users interact with existing companies?

Which information is essential to engagement?

COMPETITIVE & COMPARATIVE ANALYSIS

Competitor page content effectively distributed by frequency and order

This data shows the average position of sections on the homepages and about pages of 14 top competitors' websites. It accounts for frequency, accurately reflecting typical placement and indicating how these competitors prioritize important information.

SURVEY

A survey was conducted both internally and externally to determine which pages and features people are using on the website, identify essential information, and clarify the internal brand perception.

Key-words were categorized by how frequently they appeared in the brand exercise, reflecting the strength of their association with Point Innovation’s identity.

Cutting-edge, innovative, creative, dynamic, design thinking, transparent, strategic, flexible, problem-solving, client-driven...

Reliable, technical expertise, collaborative, hands-on, market-aware, design excellence, meticulous, detailed, disruptive..

Adaptable, inventive, streamlined, sophisticated, disruptive, forward-thinking, versatile.

Icon

Primary Logo

Secondary Logo

Typography

Roboto Text

H1 - Regular 36px

H2 - Regular 28px

H3 - Regular 24px

H4 - Regular 20px

Subtitle/Text - Regular 16px

Subtitle/Text - Regular 14px

Text - Regular 12px

ALL CAPS - REGULAR 12PX

ALL CAPS - REGULAR 10PX

H1 - Medium 36px

H2 - Medium 28px

H3 - Medium 24px

H4 - Medium 20px

Subtitle/Text - Medium 16px

Subtitle/Text - Medium 14px

Text - Medium 12px

ALL CAPS - MEDIUM 12PX

ALL CAPS - MEDIUM 10PX

H1-Book 36px

H2 - Book 28px

H3 - Book 24px

H4 - Book 20px

Subtitle/Text - Book 16px

Subtitle/Text - Book 14px

Text - Book 12px

ALL CAPS - BOOK 12PX

ALL CAPS - BOOK 10PX

Color Palette

Neutral

The neutral palette is used for text, backgrounds, overlays and rules

Primary

The primary color palette is used across all of the stationary decorative elements

Secondary

The secondary color palette is used across all interactive elements such as links and buttons

SOLUTION

The ultimate design and engineering online presence

Problems Solved

Strengthens their strategic positioning in the marketplace, ensuring the brand is perceived as a expert in its field.

Helps employees understand and embody the brand values in their daily interactions and presentations.

Facilitates stronger connections between our team, clients, and the broader innovation community.

Provides consistency through messaging and visual identity, ensuring alignment with development goals.